Branding Collective logo, with a lowercase b and a lowercase c
Branding Collective logo, with a lowercase b and a lowercase c

Embrace Change & Redefine Your Potential with Eva Wexler

So, Winter is in! You feel the transitions when you tune into nature. The year’s darkest day is behind, and the light grows stronger daily. The cues of the Winter solstice are for pausing and reflection.
As it occurs so close to the Gregorian New Year, re-birth is in the air, too. So you usually take a moment to pause and reflect. What to leave behind, and what’s worth taking with you in the next year? “Let bygones be bygones” and bringing more of who you are into 2023—such a power move.
You are filled with hope and excitement. There’s nothing like starting a new life! In that context, I am sharing the brilliance of someone I met recently, Eva Wexler. She may be of help to you or someone in your life.
Eva is as courageous as any human can be. A multi-trauma survivor, her purpose is to help you find your untouched beauty. I found it humbling and inspiring when women like her turn pain into supporting others. This is your life’s Ph.D. put into real-world action.
Better than my words is to know Eva as she shares her story in this month’s Stories by People. As she says, are you ready to go from dancing at the edge of possibility to redefining your potential? Check it out here.

A personal brand—Eva living here art

What are your superpowers?
I help women to holistically stay sober by reconnecting them to their mind, body & soul. What they’re buying is empathy, compassion, and a human connection- someone who understands them and their pain on a prolific level. What I’m really selling is a transformation through faith and hope..
I would like to create a revolution around…
The way society approaches the recovery process. It doesn’t matter where you go- therapy, detox, rehab, even a doctor- they all tell you the same thing- go to AA. But with 107 million people worldwide struggling with substance abuse, not everyone is going to resonate with the same mainstream modality.
I also want to change the way substance abuse gets stigmatized with demoralizing labels like “addict” and “addiction.” It doesn’t help someone in recovery to feel empowered. It’s the opposite- it’s really disempowering and humiliating.
What inspires you…
Beautiful design- everything from stationary to clothing.
Exploring my creativity.
My mom’s dog- she kisses away my tears when I’m crying and she wakes up each day so excited to greet me. She truly lives in the moment and allows me to be myself.
My fav person in the world…
It’s actually my mom’s dog, haha.
I cherish…
the simple pleasures- that first sip of my morning tea, getting on my yoga mat, connecting with myself during meditation, going for walks and findingcrystals, thunder and lightning, the smell of used books, soup in campfire mugs, drinking hot chocolate while stargazing, music
I despise…
hypocrites, apathetic, and judgmental people.
Words to live by…
To be normal is the ideal aim for the unsuccessful.- Carl Jung
The world breaks everyone and afterward, some are strong in the broken places.- Ernest Hemingway
It is always by way of pain one arrives at pleasure.- Marquis De Sade
The outfit of your life is…
Jeans and a white button down shirt.
If I was a color, I would be…
A combination of pink and purple—I think that would be magenta.
If I was a celebrity I would be…
Gwyneth Paltrow.
If I was an animal I would be…
Dog.
If I was a scent I would be…
Lilac.
If I was a symbol I would be…
My sigil from a past life.
If I was a word I would be…
Ethereal.
Are you related to fire, water, air, or earth?
Fire is dominant in my chart.
If I was a song, I would be…
American Woman- The Guess Who
I am clean and crisp or artsy and textured or modern or vintage or imperfect or symmetric…
I’m a combination of clean and crisp, artsy, and vintage.
I would love to live in…
In a home on the beach with floor-to-ceiling windows in Cali.
If I was a season, I would be…
Spring.

A personal brand—Eva’s brand story

What’s your story
I was raped so many times that I lost count, I dated two of my rapists, have been arrested 3 times, lost jobs and relationships, have been hospitalized, and used to beg and plead with God to let each drink I drank make my heart stop beating.
I had this insatiable lust for death, but there was also this part of me that wanted to quit drinking. But I couldn’t find the strength within myself. The unresolved abuse by my biological father, stepdad, and mother left indelible marks that I couldn’t shut off in my mind. That was my story for 11 years.
One day, I received a sign. And when I did, I knew it was my moment. Right then and there, I surrendered all of myself to the Divine. I did it with absolutely no support- no detox, no rehab, no therapy, no AA, no friends, and no family. Just the Universe holding my hand in this journey of what we call life.
How did you get here? Is your company founded on a family history that brought you to this point? Or are you blazing your trail?
When I set out to create my business, helping people in recovery was the last thing on my mind. I had two health coaching certifications, really into healthy eating, yoga, meditation, on my way to being a reiki master, and spiritual practices. So I knew something along the holistic route combined with spirituality was going to be my purpose, I was just in denial about it being with substance abuse.
After a few months of trying to figure it out, that intuitive insight came what felt like, haunting me. Because I was so humiliated by everything I went through. And it wasn’t until recently that I had an epiphany- I learned to survive on my own and that is by far the most empowering feeling anyone can ever have about themselves. It shows you your own strength. It teaches you that absolutely nothing and no one can bring you down. And it gives you a newfound respect for yourself.
So it was a gradual process- from that intuitive insight, treading really delicately onto this path four years ago, to now, guns blazing. Because I want women to witness their own strength.
What inspired you to create your business? Was there a pivotal moment in your life that unleashed a dream or vision? 
Honestly, I came into this VERY apprehensively. More like, I resisted it. When I was 26, I was sitting in an AA meeting reading the 12 steps, when my intuition told me one day I would create my own program to help others with recovery.
I sat there in putrid disgust, claiming I was going to take my dirty little secret with me to the grave. You know what’s been said, “When a man makes a plan, God laughs.”
I eventually relapsed and didn’t get sober until I was 33. Four years ago, that intuitive moment from years earlier hit me like a ton of bricks. So I very slowly, at a snail’s pace, found my way to being a guiding force.
Why do you do what you do, and why does it matter?
I know what it’s like to suffer in silence, fighting wars that no one will ever know about, and I never want anyone to have to go through that alone.
What’s your mission and vision?
I want to reshape the way society views addictions- that it isn’t about the addiction, it’s about the unhealed scars that become our reality.
I also want there to be a mainstream approach that isn’t AA because the people who don’t resonate with it will feel even worse about themselves.
Connect with Eva Wexler
Eva Wexler Website Website
Eva Wexler on Pinterest