Do you really need consistency in your brand?
Are you always in a creative rush? The flow of wild ideas lights you up like a bonfire on Fall nights, and your body tingles with excitement. Your mind races. Cool, woman!!! And you add it to the to-do list.
Then, once sparkling ideas pile up, they become daunting, feeding on your soul daily. It feels like the to-do list turns into an s#*t list. Or, like the creepy Pennywise with his evil eyes jumps from the sewer as in the horror movie “It.” Your heart pounds, your hands are sweaty, and you hide your face in terror. A much better alternative is to binge English Baking Shows from the comfort of your sofa.
Think about all things business:
– Delivering your offer(s)
– Content creation
They all rely on you being consistent, right? And we all know that inconsistency is the kiss of death in branding. But it is hard to sustain. It can work for a while, but it won’t last. Neither do you. Brand consistency is hard as much as it is important.