Reasons to Fall head-over heels with your brand
The first chills hit the city, days are shorter, and nature changes its hues. Are you feeling the warmth and enjoying the earthy tones where you live?
With the season transition, routines change. You shift into a different mindset, cozying up more in the office with an apple candle and a hot latte. As entrepreneurs, we look at our goals and still want to achieve those Q4 numbers.
No matter who and how you serve, your audience is going through the same changes as you. They still want to get the financials back on track. Or a job to shine. Or be more healthy. Or have the dream love.
But how can you make your brand visible and loved by those who need you? The answer is to inspire, rekindle, and meet your audience where they are. To do so, give them irresistible reasons to be excited about your brand this season, such as fresh looks and an authentic and empathetic personality.
Here’s what you need to know and do to flip the script and build a brand personality infused with Fall’s flavors.
Is the Fall personality right for you?
I love HubSpot’s definition of brand personality:
—”A brand’s personality is the set of human characteristics you attribute to that brand. Or, put another way — it’s how you’d describe a brand if it were a person.”
And, since each personality is never dull, use it often to set your brand apart. Let’s find out if the Fall personality is the one that aligns with you.
To start, don’t be fooled by the mellow air! Fall’s personality is ambitious, energetic, productive, loyal, and caring. It’s meant to build long-term relationships.
A Fall brand voice is approachable and friendly. At the same time, they are intelligent and original. Thus, they use a thoughtful, conversational tone, vivid descriptions, and layers of unconventional curiosity.
The Fall brand is bold, the first to step out of its comfort zone to challenge the rules. Yet, it is also the season of history and storytelling. Try mixing the new and the old to create a fascinating experience for your audience.
Crafting the visuals of the Fall brand personality
By crafting a visual identity that captures the essence of Fall and conveys your brand values, you differentiate your brand and build trust.