If you like doodling, you probably noticed already that it gets your creativity flowing. But, if you doodle a lot, are there any doodles that come up all the time? If you think about it, what do you do first when you are listening to something and have a piece of paper at hand? Is it relevant to your brand? These can be relatable options to use in the logo.
Or you can add a symbol representing ideas or specific qualities of your services, brand message, feelings.
First, it’s essential to identify your brand keywords. Next, consider what your brand means, your why and vision playing together now and in the future.
Then, it can be a great idea to find an icon that represents it. Or it can be an illustration you love or meaningful to you. The icon stands alone, up above the clutter. It is so powerful that it interacts well with your audience, connecting with your message and offerings.