To the death of awkward fonts: part duo is the style
This is two part article. Part 1 is here.
So…. What font style should you pick to make your brand unforgettable? How can you put everything together in a way that you love, and your audience loves you back? Not only that, they understand what you are saying and are so much aligned that in the end, they have no other option than follow you, talk about you and buy what you offer? Like a true love affair?
When it comes to choosing the right font for your brand you have a few possibilities.
There are four main font styles, each with a specific “feeling or touch” (font psychology, you guess it right, there’s always science behind) that will significantly impact the look and feel of your brand. And, guess what, there are tons of options out there, within a touch of a button. You can buy beautiful fonts for a few bucks in places like Creative Market and, gotta love the internet, you also have tons of them for free.
Wondering what exactly is Serif, Sans Serif, and script fonts? Take a look at the options available, and the font psychology behind each option, then make an informed decision. A triple win for you, your audience, and your brand. Let’s go find the perfect font!