Being seen in the ever-changing online world is getting tricky, isn’t it? Sometimes it feels like you are on a tiny boat navigating a storm. One moment you know your stuff, see safe land on the horizon, and think, “I got this.” But then, a gigantic wave of changes (algorithms, AI, and more) throws you offshore, and you’re back to square one. Yep, it’s stormy out there.
It is not impossible to rise above the noise online in the current environment. Personal branding is on center stage, and it’s not going anywhere. It’s growing like mushrooms! It is about what you do, your vision, how you present yourself, and connect with others.
Your uniqueness is a gem for establishing genuine relationships and making a lasting impression. And to capture your audience’s attention, you must use the right colors. With colors, you bring your personal brand to life by creating an atmosphere aligned with your message.
However, aren’t you tired of being told that some colors are inappropriate for your brand? Are you ready to break the mold with a bold color choice that reflects your true self? So, let’s bust the myth of “professional” colors and bring intense red into your branding. Yes, red—the hue of passion, love, and energy. Whether you’re a freelancer, entrepreneur, or executive, red guarantees confidence.
In this article, we’ll delve into the psychology behind the color red. First, we explore ways to incorporate it into your branding and when to avoid it. Then, we give examples of brands that use red with a bang. By the end, you’ll understand how this fiery color ignites your personal brand to an imaginable level.