Branding Collective logo, with a lowercase b and a lowercase c
Branding Collective logo, with a lowercase b and a lowercase c

The many hues of spreading your magic with words

Do you know the entrepreneurship rollercoaster? Doing busy work, no time for self-care, almost burning out?Yep, this was my last year, the cycle was faster than usual, all was falling behind, without relief at sight. I needed reliable help to get back on track, like yesterday.
I was so lucky to have found Eman Zabi at the Scribesmith! Let me tell you a huge secret: she is a rockstar! I worked with her in refining the social media content I was putting out of the world. This was incredible support, helping to focus my business brand voice and message without killing personality and style.
What I love about Eman is that she’s immensely creative and her approach is down to earth, structured, almost scientific, cutting through the BS and getting what matters done.
I often wondered if she has a magic ball, more times than I can count I could say she literally read my mind.
Eman not only is exceptionally professional but there’s a feeling of adventure in her. She loves the outdoors, nature, climbs mountains, travels around the world and then pours her heart in writing stories about it.
Can you feel her love for adventure right away? She’s living it!!!!!

A personal brand—Eman living her art

I am
I like to think of myself as an adventurer-seeker! I’m always game to try new things and explore new places!
I’m not
I’m not a city-person or even one for crowds. There’s nothing I love more than a fresh breeze and the wide open sky.
Your essential word
Mountain
What your essential words means to you
A mountain is such an awe-inspiring example of nature’s power. They represent so much: beauty, dynamism, challenge, and achievement.
Mountains also hold a special meaning for me after climbing Mount Kilimanjaro in 2015. Blood, sweat, tears and a whole lot of other things went into that climb. And, it’s what keeps me going when I’m feeling demotivated.
I tell myself I climbed the highest free-standing mountain in the world, I can take whatever life throws at me.
I despise
Racism, sexism, and the patriarchy.
My guilty pleasure
Hot, crispy fries covered in oodles of gooey cheese. While TV. Oh my goodness.
Your soul’s quote
This is such a difficult question for me!
As someone who is always reading and writing, I can never pick a favorite, I literally have a notebook filled with quotes I’ve scribbled down over the years.
I’m going to cheat and give you a few of my favorites:
“If they could make penicillin out of mold, imagine what they could make out of you.” – Muhammed Ali
“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” -Mark Twain
“Mountains are not Stadiums where I satisfy my ambition to achieve, they are the cathedrals where I practice my religion.” -Anatoli Boukreev.
Your favorite object
A friend of mine brought a ‘Necklace of Courage’ for me from South Africa. And a handmade leather wallet with the quote: “To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other, and to feel. That is the purpose of life.”
I feel cherished
When the people around me remember the little stuff. For example, when my sister sends me every bunny picture she sees because she knows how much I love rabbits.
Or the way my parents never hesitate to share and spread the word about my writing business.
Or when my best friend, Nada, always lets me have the booth when we eat out because I like them better. It’s always the little stuff that shows you that people care.
My guilty pleasure
Hot, crispy fries covered in oodles of gooey cheese. While TV. Oh my goodness.
My dream home
I grew up in the Middle East, so somewhere with grass, and lots of trees, with crisp, cool air.
I’d wear to the academy awards
Either Gwyneth Paltrow’s white cape dress from the 2012 Oscar’s or Emma Stone’s two-toned pink crop top and skirt look from the 2014 MetaGala.

A personal brand—Eman’s story

I’m a writer, a traveller, a poli-sci grad, a martial art aficionado (artist sounds excessive) and drinker of copious amounts of tea.
Reading and writing have been lifelong passions of mine. I read my first book at the age of 2, it was a thrilling tale about a bear, his ball and the sneaky rabbit that lived next door. A love of reading and a distrust of hares was born, and I haven’t looked back since.
My passion for language eventually grew into The Scribesmith, and here we are! What I love the most about being a copywriter is getting to make real connections with people and working with them to find words that do justice to their thoughts, feelings, and aspirations.
I get to do the thing I love most every single day, work from wherever I please (usually my bed!), and honestly, I couldn’t be happier!
Connect with Eman Zabi
Twitter: @eman_zabi
The Scribesmith website: www.thescribesmith.com
Facebook: https://www.facebook.com/thescribesmith/