I’m Olga Pontes, Portuguese by birth, visionary designer by nature, and renowned scientist by choice. I created Branding Collective to be one of the only digital design studios in the world that specializes in tying the knot between the left brain and the right, to deliver brand visual stories that are unsurpassed in both their beauty and their brains.
To that end, here at the studio co-collaboration is my religion. For me, the beautiful push & pull off a messy exchange of ideas is the process – and one that must be respected. For me, it’s the only way to work, because I believe that you should show up in your design – not simply as a face on top of it.
Together, we’ll work on your brand from the bottom to the top (and around the backend, too), allowing for plenty of hair whipped creativity & mint fresh ingenuity–while still keeping our eye on the important stuff that all smart brands should have: your beauty and genius and the things that you’re selling (smartly) front and center. And everything else that’s all business.
Furthermore, cookie cutters are forbidden (only metaphorically, of course—some fresh-baked ginger snaps are always welcome), bad service is a cardinal sin, and half-hearted communication can run along and die along with 1990’s web graphics.
You come here when you can’t stand the templates and the copycats anymore when you want to stand for something meaningful, and the only thing standing in your way is a lack of know-how and ideas. (Don’t worry, I’ve got both.)
We’ll methodically be unmethodical, as our work together serves to stand as a statement against the voodoo dolls of this world, the generic blank faces, and the cold-nosed corporate robots.
And slowly, but every so inevitably, your brand will begin to take on a visual heartbeat of its own, reminding us all with every page load, every click, and every new sale?
That the best brand isn’t just a brand. It’s humanity in disguise.
Design and branding are the work I get to do now. But, it wasn’t always this way.
Growing up, I loved biology, and became a cell biologist, taking “microscopic” photos of cells, to visually tell a story about what we can’t see with the human eye but reveals the detailed intricacies of what makes life so special.
While my work itself was great, something was missing. I had this constant, uneasy feeling that I wasn’t fully connected to the world or myself. I felt so controlled by what I did and the academic title I had, without being able to honor who I am or the creativity I craved.
I was trying to fit in everywhere my career took me – from field work to academia, from Europe to the USA to China – but I didn’t feel as if I truly belonged anywhere. I kept running towards new things only to be disappointed by those same feelings popping up once again. Eventually, I stopped running …
I realized that we are not going to experience freedom, deep connection,
and true passion in life by hiding who we are and the change
we’re here to make in the world.
I decided to take my experience as a researcher and professor and, design and artist skills, to put it to work as a creative director, design, and strategy, to empower women to go after their true desires in a way. I found the freedom to do things my way, to be heard and seen in my truth and chase my passion. And I realized that when you do things differently when you invest in yourself and your abilities, you are in turn advancing the world, too.
Because the thing is, we aren’t meant to blend in with the crowd. We were born to stand out and to fully express our gifts. Because if we’re not being ourselves, then what good are we really doing for others?
Do you want to get a taste of how it is to co-create with us?